According to a new ad from Carl’s Jr, even female superheroes are no match for the Carl’s Jr. Burger (view ad here). In the ad, the female superhero transforms into a human man, and we’re instructed that we need to “man up” to consume the burger.
I hate the phrase “man up,” and typically have a negative reaction to anyone who suggests women can’t do everything men can do. But I’m not sure how I feel about this one – maybe I should be feeling bad for the boys this time. After all, marketing artery-clogging, high salt, high fat burgers exclusively to men may be worse for men than women. For once, I think I’m happy women are left out.